SMS, how businesses can take advantage of it.
July 2019Well, it has been way over 27 years since the first of social media was invented. It was on the 3rd of December 1996 and was sent via Vodaphone network in the United Kingdom. The sender was Software architect Neil Papworth, who sent the message “Merry Christmas”.
It was a time that changed the way we communicate starting at a surprising o.4 messages per customer per GSM customer per month to over 6.1 trillion messages in a year, today. In todays world it is quite hard to imagine a world with out with out SMS. Having over 100s of popular platforms with various features, such as Facebook Messenger, WhatsApp and Viber, becoming a major part of our daily lives.
Now we are able to send text messages through applications on several devices. The advantage is great for businesses who want to get the message across to several numbers, using bulk messaging. Applications like Campaignhub.com.au, allows users to do exactly that, bulk SMS for SMS marketing.
SMS Marketing is the fastest growing form of short, efficient, quick delivery, marketing campaign. SMS is the most effective way of sending your message through. Even how busy the receiver is immediately the SMS is checked.
There are 4 key features to think about for having a successful SMS.
- The Value Proposition This is the far most important on the list. When sending an SMS to your customers, remember you are inviting yourself into people’s personal space. Remember to make your customers choice to opt in worth their time. Do hold contests, giveaway and offer exclusive deals. Remember an SMS is a safe place, so don’t abuse that privilege.
- Keep it Personal Keep your messages short and sweet and be sure to make it personal. You want your customers to look upon your business as they look at a trusted friend, and not as some faceless entity that treats them like another number, as you’re not just going to invite yourself into someone’s private space.
- Consistency killed the Cat If curiosity killed that cat, then consistency brought it back to life. As a general rule of thumb, people don’t like surprises, they like consistency. In the case of SMS marketing, this rule holds very true. If someone has opted in, they need to know they have opted in, such as letting them know they will receive updates on new products, specials and exclusive offers.
- Creating a Sense of Urgency Increase your chances of getting people to do what you want them to do by creating a sense of urgency. If you’re offering a discount coupon, for example make sure to clearly state that the offer’s only good for a week.
Try it out today for free, just go to Camapignhub.com.au